What Does BALLER Mean?

• baller

/pronunciation
/born-a-baller
/noun.

1. A successful person who has or earns a lot of money and lives a dream lifestyle.

2. A great football or basketball player.

3. Slang for, and can also mean: ’excellent’; ’player’; ’winner’.

The BAB football goal logo is more than just a design; it’s a symbol of goal-chasing—on & off the football pitch—purpose, performance, progress—and of course, success.

Crafted with simplicity and timeless style—the first ’B’ is facing left—closely connected to the ’A’—while the last ’B’ is facing right.

Together, they unintentionally—but perfectly—formed the look of a football goal—and even the outline of a sports stadium.

When the founder designed it, the challenge wasn’t a lack of ideas — it was actually the opposite: he had too many great ones to move forward with.

What he knew for sure he needed was this: he had a vision for a simple and stylish logo that truly reflected BAB—and he needed it fast to move forward.

When he realized the design had unintentionally turned out looking like a football goal—that’s when he knew this was “the one”—and decided:

”It will never change.”

It teaches us that sometimes simply visualizing an idea, taking the first step, and moving forward with it—can create the perfect kind of luck along the way.

The Swedish word for
”Success” is ”Framgång”
— which literally means:
”Moving Forward”.

At Bornaballer BAB, we challenge everyone with one simple question:

What better way to move forward than to achieve (or score) a • goal? ✓